The vitality of folk music festivals - favouring the youth as a key to success

https://pro.tmw.ee/schedule/205

06.04.2024

Tallinn, Estonia

Speakers:Ando Kiviberg, Head of Viljandi Folk Music Festival Anne-Mari Hakamäki, Programme director of Kaustinen Folk Music Festival Laia Canals, Director of Roots Music Denmark, Tempi, Chairwoman of Nordic Folk Alliance Laura Camacho Salgado, Head of international program at the festival Oslo World
Moderator: Marili Jõgi, Artist Manager, founder and CEO of Moon Management

The panel will be opened by Ando Kiviberg, the head of the Viljandi Folk Music Festival. He will introduce the main practices implemented over the past 30 years that have created new audiences not only for the Viljandi Folk Music Festival but also for the wider folk music field in Estonia. Representatives from the festival Oslo World, Kaustinen Folk Music Festival and Roots Music Denmark will share their experiences and thoughts in the panel discussion.

What attracts young people to folk music? What strategies are used to accomplish the goal of being popular amongst the younger generation? What are the experiences of different countries? What can we learn from each other?